A day-trip devoted to the fascinating world of flower cultivation, one of the main sources of income in our region.
- Location: Sanremo, Albenga, Diano Castello
- Morning visit to the Sanremo Flower Market, among colors, scents, and negotiations
- Visit to floriculture companies in Albenga specialized in aromatic plants (lavender, basil, rosemary, sage)
- Insight into cultivation techniques and the international export of Ligurian aromatic herbs
- Visit to the Patrucco nursery in Diano Castello, hybridizers of the famous “Dallas” rose
- Discover the roses destined each year for the altar of St. Peter’s Basilica and the stage of the Christmas Concert
Diano Castello
Albenga
Sanremo
A day that will lead you into the fascinating world of floriculture, a cornerstone of our region’s economy.
For the bravest, an early wake-up to visit the Sanremo flower market, the most important trading center in the Mediterranean basin, where you’ll dive into a sea of cut flowers and witness the thrilling phases of negotiation.
- In the morning, transfer to Albenga to visit some of the world’s leading floriculture companies. You will discover how the famous Ligurian aromatic herbs are cultivated—lavender, rosemary, basil, and sage—exported all over the world in millions of small pots.
- In the afternoon, visit to the Patrucco nursery in Diano Castello: a family with a long-standing tradition as hybridizers.
- Inventors of the world-famous red rose “Dallas,” the Patrucco family has been official suppliers to the Holy See for years, and their roses decorate the altar of St. Peter’s Basilica and the stage of the famous Christmas Concert every year.


